Leverage Your Business & Marketing Power On The Latest Wave On The Internet!!

A Common Sense Guide To Marketing Online!

Date:

Dear Internet Friend

You certainly have witnessed, were a victim of or have at least heard about the bursting of the dot com bubble in the fall of 2001. Fortunes that had been made overnight were similarly lost overnight.

The sky was falling. It was a very scary time for a lot of people. Some said that the World Wide Web was just a flash-in-the-pan idea that had been over-hyped and that the crash was irrefutable proof of that fact.

There were, however, some survivors of the 2001 dot com bust. The survivors had a few important commonalities and there were those who insisted that the World Wide Web was more important than ever and had indeed a very bright future.

One of those who saw the results of the 2001 dot com bust as a "glass half full" rather than a "glass half empty" was a man by the name of Tim O’Reilly. O’Reilly (of O’Reilly Media) met with Dale Dougherty of Media Live International in 2004. Out of that meeting the term Web 2.0 was born.

The definition that Tim O’Reilly gives for Web 2.0 is: Web 2.0 is the business revolution in the computer industry caused by the move to the internet as a platform and an attempt to understand the rules for success on that new platform.

Chief among those rules was to: Build applications that harness network effects to get better as more people use them. Web 2.0 can be viewed as an upgrade to the World Wide Web. It is still the web but it is a new and enhanced version of it.

New technologies such as blogs, social bookmarking, wikis, podcasts and RSS feeds are just a few of the technologies that are helping to shape and direct Web 2.0.

The Web before the dot com crash is often referred to as Web 1.0 now but only since the coining of the term Web 2.0.

Some of the more obvious differences between Web 1.0 and Web 2.0 are: DoubleClick replaced by Google AdSense, Britannica Online replaced by Wikipedia, Personal Web Pages replaced by Blogs, Content Management Systems replaced by Wikis and Directories replaced by Tagging.

These are only a very few of the differences between Web 1.0 and Web 2.0 but they are also some major ones.

You will notice, if you look carefully that the commonality of many of the differences between Web 1.0 and Web 2.0 is that Web 1.0 was driven and controlled by the powers-that-be and Web 2.0 is driven by users.

That is a huge difference and the one that is making Web 2.0 more and more user-friendly not to mention more and more profitable for even average people. You might even call it a power shift of seismic proportions.

This pdf-format eBook looks at just a few of the innovations of Web 2.0 and how these innovations have changed the way that all of us use the World Wide Web today.

Blog is a term that is derived from the blending of the two words ‘web’ and ‘log’....Blog. Fairly early in the history of the World Wide Web people could build personal web pages. It is true that not many people did build personal webpages but it was, nonetheless, possible.

Social bookmarking is more or less a by-product of blogging but it is based on the same basic technology.

A short definition of Wiki is: Wiki is a piece of server software that allows users to freely create and edit Web page content using any Web browser. Wiki supports hyperlinks and has a simple text syntax for creating new pages and crosslinks between internal pages on the fly.

The acronym RSS stands for Really Simple Syndication and is yet another Web 2.0 feature that allows the web to be driven by people rather than by the powers-that-be. Those who use RSS content use reader or aggregator technology. Users subscribe to these feeds.

As broadband internet connect connections and wireless networks become more and more common throughout the world, both podcast or webcast is gaining in popularity.

Opt-in lists are a big part (maybe the biggest part) of all successful Internet marketing operations that are alive and well today and that need for an opt-in list is not ever going to go away but it has been supplemented.

Successful internet businesses all depend upon one common factor. That common factor is Traffic. Traffic equals Sales. Sales equal Profit. It does not take a rocket scientist to figure out that a successful business must make sales and a profit and in order to make sales and profit it is essential that there are customers.

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LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples or organizations are unintentional. This book is a common sense guide to marketing online. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to rely solely on their own judgment about their individual circumstances and act accordingly. This book is NOT intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance field. If you have any queries, please contact us at: softwareterminal@yahoo.com Four Seasons Web Services